OnBrand alexander@bynder.com https://video.onbrand.me en-us Visualplatform http://blogs.law.harvard.edu/tech/rss OnBrand episodic no https://video.onbrand.me/files/rv1.24/sitelogo.gif https://video.onbrand.me http://video.onbrand.me/all-these-worlds-are-yours <p>Building vibrant communities of enthusiasts is an integral part of NASA’s success. What’s next on the horizon? Fasten your headsets because NASA is turning to immersive tools like 360 video, augmented reality, and web-based virtual reality to transform mission data into shared virtual experiences. No longer is space travel the exclusive realm of robots and astronauts—today you can walk on Mars next to the Curiosity rover, peer inside a spacecraft orbiting Jupiter, or ride along with a spacecraft at Saturn.</p> <p>---<br /> About OnBrand<br /> OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/all-these-worlds-are-yours"><img src="http://video.onbrand.me/49543328/49551734/9318dc5d7777b99e0bfd6a3fe2ea6891/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551734 Tue, 06 Feb 2018 01:00:00 GMT All these worlds are yours | Veronica McGregor, NASA Jet Propulsion... Building vibrant communities of enthusiasts is an integral part of NASA’s success. What’s next on the horizon? Fasten your headsets because NASA is turning to immersive tools like 360 video, augmented reality, and web-based virtual reality to transform mission data into shared virtual experiences. No longer is space travel the exclusive realm of robots and astronauts—today you can walk on Mars next to the Curiosity rover, peer inside a spacecraft orbiting Jupiter, or ride along with a spacecraft at Saturn. --- About OnBrand OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology. www.onbrand.me Building vibrant communities of enthusiasts is an integral part of NASA’s success. What’s next on the horizon? Fasten your headsets because NASA is turning to immersive tools like 360 video, augmented reality, and web-based virtual reality to... OnBrand 33:18 <p>Building vibrant communities of enthusiasts is an integral part of NASA’s success. What’s next on the horizon? Fasten your headsets because NASA is turning to immersive tools like 360 video, augmented reality, and web-based virtual reality to transform mission data into shared virtual experiences. No longer is space travel the exclusive realm of robots and astronauts—today you can walk on Mars next to the Curiosity rover, peer inside a spacecraft orbiting Jupiter, or ride along with a spacecraft at Saturn.</p> <p>---<br /> About OnBrand<br /> OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/all-these-worlds-are-yours"><img src="http://video.onbrand.me/49543328/49551734/9318dc5d7777b99e0bfd6a3fe2ea6891/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> Amsterdam Bynder cassini conference NASA NASA Jet Propulsion Laboratory OnBrand '17 Saturn Social media Space SugarCity Events Veronica McGregor http://video.onbrand.me/four-steps-to-social-ashley-vinson <p>Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/four-steps-to-social-ashley-vinson"><img src="http://video.onbrand.me/49543326/49551917/6c821e01f21889cde2d074bb3242fdf3/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551917 Thu, 03 Nov 2016 01:00:00 GMT Four Steps to Social | Ashley Vinson, Twitter | OnBrand '16 Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to... OnBrand 36:20 <p>Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/four-steps-to-social-ashley-vinson"><img src="http://video.onbrand.me/49543326/49551917/6c821e01f21889cde2d074bb3242fdf3/standard/download-4-thumbnail.jpg" width="600" height="338"/></a></p> branding onbrand onbrand16 social media Twitter http://video.onbrand.me/humanizing-social-creating-a-people <p>We live in an era where there is an increased focus on aligning the company brand and its values with talent branding to achieve maximum impact. Companies have poured massive resources into creating brand narratives that are attractive to both clients and potential employees as there are large overlaps between the two groups. LinkedIn is in the unique position to spot trends in both areas, and find out what makes a successful and social brand from a talent, company and human perspective. In this talk, Marcel Molenaar, Country Manager and Head of Marketing Solutions at LinkedIn Benelux, shows us how to be a successful brand in the human era.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/humanizing-social-creating-a-people"><img src="http://video.onbrand.me/49543312/49551914/274adcad9e7734cf6fdc496c6e163a4e/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> http://video.onbrand.me/photo/49551914 Thu, 03 Nov 2016 01:00:00 GMT Humanizing Social: Creating a People to People Brand | Marcel Molenaar,... We live in an era where there is an increased focus on aligning the company brand and its values with talent branding to achieve maximum impact. Companies have poured massive resources into creating brand narratives that are attractive to both clients and potential employees as there are large overlaps between the two groups. LinkedIn is in the unique position to spot trends in both areas, and find out what makes a successful and social brand from a talent, company and human perspective. In this talk, Marcel Molenaar, Country Manager and Head of Marketing Solutions at LinkedIn Benelux, shows us how to be a successful brand in the human era. --- About OnBrand Magazine OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry. www.onbrand.me We live in an era where there is an increased focus on aligning the company brand and its values with talent branding to achieve maximum impact. Companies have poured massive resources into creating brand narratives that are attractive to both... OnBrand 31:48 <p>We live in an era where there is an increased focus on aligning the company brand and its values with talent branding to achieve maximum impact. Companies have poured massive resources into creating brand narratives that are attractive to both clients and potential employees as there are large overlaps between the two groups. LinkedIn is in the unique position to spot trends in both areas, and find out what makes a successful and social brand from a talent, company and human perspective. In this talk, Marcel Molenaar, Country Manager and Head of Marketing Solutions at LinkedIn Benelux, shows us how to be a successful brand in the human era.</p> <p>---<br /> About OnBrand Magazine<br /> OnBrand is an opinion-driven branding magazine for marketing professionals. OnBrand drives the conversation around branding with unfiltered and cutting edge insight from the most innovative players in the industry.<br /> www.onbrand.me</p><p><a href="http://video.onbrand.me/humanizing-social-creating-a-people"><img src="http://video.onbrand.me/49543312/49551914/274adcad9e7734cf6fdc496c6e163a4e/standard/download-5-thumbnail.jpg" width="600" height="338"/></a></p> employer branding LinkedIn onbrand16 social media